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Be Aware of Counterfeit Rings Passing Bogus Bills Secret Service special agent telling me a few years ago that small businesses were particularly susceptible to receiving counterfeit currency. “Passing bogus $20 bills onto
fake cheap oakleys small businesses is the best way a criminal can unload his counterfeit money,” the special agent said. “Most small business people aren’t suspicious, and they’re not trained to spot the bogus bills.” Today, many
cheap oakleys small business people are more suspicious and nearly every retail business and restaurant uses a counterfeit detecting pen to test the $20 and $50 bills they receive. Unfortunately, not all businesses are sufficiently trained or equipped to spot the more sophisticated counterfeit bills being made by counterfeit rings
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Binghamton U Creates 8 Jobs with Start Up NY Program

Start Up New York opened tax exempt zones around 62
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fake cheap oakleys state taxes for 10 years, including Binghamton University. According to a recent report this program created less than 4 percent of the jobs it committed to creating over five years.

Many are concerned about the program’s slow start, and some even want to see it shut down, but officials say the first year numbers indicate the program is in its infancy. They expect significantly higher job creation and capital
wholesale cheap oakley sunglasses investment numbers by the end of 2015.

“When they come in they still have to work
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By Licda. Fanny D. Estrada

Branding Strategies for Your Small Business

Being heard amid the roar of your competitor’s voices is a daunting task in today’s crowded marketplace. We find this to be shockingly true each time we read a magazine, watch the television, or surf the web. As a result, businesses are now seeking new and more effective ways of increasing brand awareness and more importantly, create brand loyalty. One
fake oakleys cheap of the most important tasks involved in ensuring a brand’s success, is to develop an effective branding strategy.

To successfully position your brand above your competitor’s continuing fight for your customers, you must develop a brand proposition that when conveyed in marketing and advertising campaigns, will provide an attractive, unique, and relevant message to current and potential customers. In addition, this proposition must be realized and consistently echoed by senior executives, customer support, R teams, marketing staff, sales staff, and strategic partners.

The purpose of this article is to provide an overview of an effective brand development process and is not meant to be comprehensive or represent strategic brand development in its entirety.

Why is Successful Branding So Important Today?

Though brand development is by no means a new idea, today consumers have more access to information and more choices than ever before. The result is higher expectations, and the brand’s
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Remember: “You can’t escape your brand. Either you make the customer experience, or it gets made without you.” Prophet Corp.

In order to successfully develop the most effective branding strategy, a firm understanding of what a brand is must first be answered.

Read the article to Create Your Brand Brand Is Everything

Scott Bedbury is a leading branding consultant that has worked closely with companies like Nike and Starbucks, has written a book titled, “A Brand New World”, published by Viking Press. In it he gives excellent thorough definition of what a brand is.

“A brand is the sum of the good, the bad, the ugly, and the off strategy. If is defined by your best product as well as your worst product. It is defined by award winning advertising as well as by the god awful ads that have somehow slipped through the cracks, got approved, and, not surprisingly, sank into oblivion. It is defined by the accomplishments of your best employee the shining star in the company who can do no wrong as well as the mishaps of the worst hire that you ever made. It is also defined by your receptionist and the music your customers are subjected to when placed on hold. For every grand and finely worded public statement by the CEO, the brand is also defined by derisory consumer comments overheard in the hallway or in a chat room on the
cheap oakleys Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can entirely control a brand. At best; you only guide and influence it.”

Read the article Build a Brand? Brand’s Creed

The development of a branding strategy must begin with identifying the brand’s (the business’) core values. These are qualities which an
oakley sunglasses discount organization deems most important. For instance, an organization or business may identify its core values to include: honesty, integrity, excellent communication, and client satisfaction.

Though these values are usually never revealed to the public, they are evident in every aspect of the organizations’ business routine, from customer service, to direct marketing, to website design, to teleconferences, to the treatment of its employees and strategic partners. This conveys a consistent perception to the target audience in every medium of communication that is used.

Consideration for these values should not be taken lightly for these values represent the “creed” for the business and become the cornerstone for developing
cheap fake oakley sunglasses the brand’s proposition. And though the brand’s proposition may change from time to time, the brand’s core values should never change.

Read the article a Brand Name for Your Company: The 5 W’s of Branding Strategy Begins with Great Research

Once the brand’s core values have been identified, the road towards effective brand proposition development begins. To ensure a successful outcome, comprehensive and objective research involving at the minimum, the brand’s strengths and weaknesses, the target audience, and the competition will be conducted. If the resources are available, research should also involve extensive observation into the brand’s industry, its history, the current market picture, and potential growth and direction.

The Target Audience Holds the Keys to Your Brand’s Success

If I had to choose only one area of research to focus my efforts on, it would be to identify first who the target
cheap oakleys audience is and second, what their needs and desires are. This information should be as comprehensive and exact as possible. Applicable factors such as; age, gender, income, and shopping habits (online and off) are good places to start. Of course if your target audience is another business, your research will involve different factors.

Truly understanding your target audience, in addition to having a realistic assessment of what your product offers, is invaluable in assisting you in the development
cheap wholesale oakleys of a successful brand proposition. This information will also provide insight into how to convey this message in an engaging, relevant, and consistent manner.

Some questions to consider during this process are: who is your target audience (be specific use more than one example if applicable), what does the target audience currently need and desire? What does your competitor currently offer? How does your products/services fulfill this need better? What needs or want may be fulfilled by your product or service that isn currently being offered to them? If your competitor offers a similar product/service, how is yours better? Do your advertising campaigns provide a more engaging, unique, and consistent message than those of your competitors?

Developing a Brand Statement (Brand Proposition)

From the research, development of the brand statement, often referred to as a brand proposition, commences. The brand statement is a promise. It states that if you use our services / products, we promise that this or that will occur, whether it is the satisfaction from wearing well designed clothing, to the comfort of choosing the services of particular financial planner.

The brand proposition must be clearly understood, engaging, presented in the right context for relevancy, and offer a solution to the target audience’s current wants and needs.

An example of effective brand propositioning can be found in a well known computer company’s line of television commercials. The commercials successfully convey the brand statement that goes something like this; if you buy our PC’s, we customize the computer to fit all your needs, you have access to our award winning customer service, you’ll have less hassle to worry about, and best of all, you be cool.

The brand’s promise is easy to understand, engaging, unique, relevant (to the target audience), and consistent.

Read the article to Improve Your Business Image Promise Is a Promise

Of course all of these promises are just that, promises. If the company’s products, services, and customer support didn support these promises, the initial surge of new customers would quickly come to a screeching halt and the brand would fade into obscurity along with the company.

Providing a Brand Proposition that is engaging, is easily understood, and offers an emotionally positive
cheap oakleys solution to needs and desires only serves to enhance the current customers’ perception of the brand and will get new customers to look your way. Following through with an excellent product/service and customer support will put an indelible mark in the memory of your existing customers; one that will create brand loyalty through good and bad times; a sure sign of a brand’s strength.Articles Connexes:

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By Licda. Fanny D. Estrada

How to Write Good Web Content

Writing good web content is a lot like planning a big dinner party. You looking forward to having lots of guests, but you not
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Web readers are known to be both hungry and impatient. To satisfy their need to find what they looking for, you have to write concisely. But if you only give web readers factoids, you won answer their questions about your organization or topic. In our Writing for the Web classes, we call this web writing concept the bite, the snack, and the meal.

Let us show you how to provide a bite, a snack, and
cheap oakley sunglasses a meal with a real life example. You been asked (told)
cheap oakley sunglasses to put your CEO keynote speech up on the web. The edict from on high is change a word! The
wholesale oakleys lengthy speech details the research your company, PetersMed, has done on the effectiveness of the new chicken pox vaccine. The CEO, Sam Peters, concludes by proposing national legislation requiring the vaccine. You know that some web readers will want to read the entire speech, the meal, and perhaps even print it out.

But you know that other visitors don have the appetite for the entire speech. Some visitors are satisfied with knowing what it about, the bite, and others are satisfied with a concise summary of the speech, the snack.

The Bite: A Headline with a Message

what did Peters say? Some site readers only want the bottom line and they want it short. They satisfied with just a bite, but they prefer something hardy to the web, the bite is a headline. You might be tempted to cheat and use the original speech title for your bite. But the title for CEO Peters speech was PetersMed Research on Chicken Pox Vaccine. The original title isn enough to satisfy. You want your readers to get the entire message of the speech from
fake oakley wholesale the bite. A satisfying bite would be this powerful message headline: Peters Says Research Supports Mandatory Chicken Pox Vaccination. And you can make the bite work even harder for you by making it the link to the full text.

The Snack: A Concise Summary

What about those who are moderately hungry? They want a snack , a good summary, 2 or 3 sentences long. The easy way to write the snack would be to lob off the first paragraph of the speech and call it a snack. But in this case, you just get the CEO opening joke. And in most instances, using the first paragraph of a print
fake cheap oakley sunglasses document doesn make for a satisfying snack. Many articles begin with an anecdote or a provocative hook not a summary.

Here a satisfying snack that summarizes the CEO speech:

PetersMed four year study of
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Presenting the Bite, Snack, and Meal

How will you present these three versions of the same content at your site? Try using the bite as the headline for the snack, the summary. Link the bite to the meal, the entire document, by making the headline hot. For an example, take a look at the website for HandsNet, Inc., an organization that supports online collaboration in the human services community. Read the snack under each hypertext headline (the bite) or click the headline to take you to the meal.

Or you could choose to present the three versions all on one page: a headline, a summary beneath the headline or as a sidebar, and the full version. You find technology news: a series of headlines followed by article summaries. But click on any article headline and you go to a page that offers all three content amounts the headline, the summary, and the full article.

Spicing Up the Meal: Add Hot Links

You can add spice to the meal, without changing a word, by adding hypertext links. What else might the reader of the speech want to
cheap oakleys know? More about the CEO? Link to his bio. Background on the company? Link to your site About Us page. Results from PetersMed research on chickenpox? Provide a link to your report. Additional questions? Link to a knowledgeable company contact.

The Taste Test: Less is More

Ironically, the test of good web writing might be that your visitor doesn have to read all you written to get your point. If your bite and snack are effective, your reader can choose not to read your meal. In web content writing, the highest praise might be: didn read the whole thing.Articles Connexes:

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Value Priced And High Quality

If it is Oakley eyeglass frames you are after, you are not alone. After all, they feature breakthrough technologies in craftsmanship and design. They are eyeglasses that do more than help you see better, they add to your style and enhance your personality! With so many looks great models available, it is easy to see why the brand is in such high demand. Popular models of Oakley eyeglass frames for men include the Oakley Tumbler, Oakley Voltage and Oakley Wingspan. If you are ready to buy a pair or are just thinking about it, here
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Oakley Revere EyeglassesStylish frames that come in several
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cheap fake oakleys watchdog’s 42 pages of health tips

Having regular TV free days can prevent you becoming overweight,
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On other
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The advice, in guidelines issued by NICE the National Institute for Health and Care Excellence is similar to a campaign in the US that has seen people encouraged to have one TV free day a week. The 42 pages of guidelines are aimed at those who are in good health and not overweight.

Scroll down for video

Health watchdog NICE has advised people to avoid eating meals in front of the television

They also advise sticking to low fat milk and yoghurts, cutting meat out of meals as much as possible, and having breakfast ideally wholegrain cereal or toast to stop the temptation of mid morning biscuits or a pastry. NICE says that obesity levels have risen to such an extent that men and women of a healthy weight are now in the minority.

The average adult is a stone overweight and only 30 per cent of men and 40 per cent of women could consider themselves slim.

Some have questioned why NICE has produced such detailed guidelines for the healthy when there are more pressing issues.

Obesity rates have nearly doubled over the last ten years, according toProfessor Mike Kelly

But Professor Mike Kelly, director of the Centre for Public Health at NICE, defended the guidelines, being emailed to doctors, councils and other groups.

He said: ‘Obesity rates have nearly doubled over the last ten years and continue to be a huge concern. Following a healthier diet and being more physically active is important for everyone, not just if you are already overweight or obese.

‘We all know we should probably take the stairs rather than the lift, cut down on TV time, eat more healthily and drink less alcohol. But it can be difficult to know the most useful changes
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NICE says that aside from encouraging a couch potato lifestyle, watching TV makes us more inclined to eat snacks due to constant adverts for food.

Those who have dinner in front of the television tend to eat more as they are distracted from enjoying the meal so feel less satisfied.

The watchdog did not say whether families should introduce TV free days monthly or one day a week for
fake oakleys example, at the weekend. But in the US some schools encourage TV free Tuesdays or entire weeks without TV with the time spent doing exercise instead.

Tam Fry of the National Obesity Forum said: ‘Advice is one thing: getting millions of people to do what it says on the tin is quite another.

‘What should be done is that we should be educated into a healthy lifestyle at a young age.’

Dr Ian Campbell, a GP and expert in obesity, said he hopes more of his patients would follow the advice.

‘We shouldn’t lose sight of the simple principle that prevention is better than cure,’
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‘The advice given, though at first glance it may appear simplistic, is actually based on sound evidence.’

FREE OBESITY SURGERY ‘COULD KILL 100 A YEAR’ A proposal to offer free weight loss surgery for the obese could lead to up to 100 deaths a year, a leading academic has warned.

Professor Iain Broom, from Robert Gordon University, Aberdeen, also said it will cost the health service more than first thought.

In July, NICE issued draft guidelines recommending weight loss surgery to almost one million obese adults with type 2 diabetes. But Professor Broom, of the university’s Centre for Obesity Research and Epidemiology, said that although the surgery was relatively safe, patients are high risk as they are obese.

He said that statistically one in every 200 die, meaning that
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Professor Broom also said NICE had failed to take into account the extra costs of monitoring the patients after surgery and extra operations to replace gastric bands, for example. Experts claim the proposals would cost the NHS anywhere between 100million and 4.5billion, but Professor Broom said care afterwards would add 14million.

Professor Broom, who has written an article for Health Service Journal, said it would be cheaper and more effective to put patients on low calorie diets.Articles Connexes:

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Low Cost Home Business Ideas

More and more people are eschewing the corporate life to become their own boss. They dream of starting their own business, pursuing what they want and having more control of their daily life. They want to start their own home based businesses.

However, a common concern is always the startup resources needed. Some of the would be entrepreneurs are cash strapped or have insufficient funds to start the business they want. Others want to get into the entrepreneurial life without losing the shirts on their back so they prefer to go slow and start a business with low cost investment.

If you are looking to start a business but don’t have much money, here are low cost business ideas that you can start from your home without breaking your wallet. These businesses have low capital outlay, and often times only need lots of hard work, creativity, dedication, and the right idea. You can start some of these businesses simply with a computer and an Internet access. You can also do these businesses part time or after your 9 to 5 job.

Here are low cost home business ideas:

Freelancing offers extraordinary potential to earn money to those who have marketable skills. You can start this business using the tools and equipment that you
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Top 5 Tips to Become a Successful Freelancer

How to Start Freelancing and Succeed as a Freelancer

How to Start and Succeed in a Freelancing Career

How to Succeed on Elance

The consulting market continues to explode, as consultants have become a necessity in today’s constantly changing business landscape. As businesses strive to adapt to new technologies and keep up with the most up to date information, the demand for consultants increasing. Even individuals are seeking the help of consultants, such as choosing the right financial instrument for retirement savings.

To successfully start this business, the 3 important elements are experience, skill, and knowledge in your chosen field. You can start this
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How to Start a Successful Consulting Business

How to Be a Consultant and Start a Successful Consulting Business

How to Make Your Consulting Services Stand Out

How to Become a Management Consultant

Coaching is a low cost business that can be rewarding and yield potentially high returns. As a coach, your role is to guide people to achieve success in their careers, relationships and
cheap fake oakleys life. You help identify the problems, challenges and weaknesses they face in their life or in their business, and help them overcome these challenges.

How to Start a Coaching Business

How to Become a Successful Business Coach

If you have a natural flair for sewing and find it easy to turn your hand to any sewing technique, then you should seriously consider starting to make money from your sewing. Sewing is a low cost business that you can start with a sewing machine and other sewing equipment (measuring tape, shearing and cutting
oakley sunglasses replica scissors, pattern markers, thread, etc.).

Starting a Home Sewing Business

Starting a Sewing Business for the Figure Skating Market

The Business of Sewing Custom Figure Skating Dresses and Costumes

Marketing Your
cheap replica oakleys Sewing Business: Custom Figure Skating Dresses

Tutoring is low cost business that works well for stay at home moms, home schooling parents, even college students who want to earn income on the side. The important element of the tutoring business is your knowledge of the subject matter, and can be started on a shoestring budget. You can tutor students who need help with their
fake oakley sunglasses academic work. You can also tutor foreigners in studying English or helping them in their studies, which are hindered by language barriers.Articles Connexes:

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Socios de SOFEX y Digital GT se dan a conocer en el Tech Day

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By Andrea Vides

La Comisión de SOFEX y Digital GT de AGEXPORT participó el pasado 18 de junio en el Tech Day, evento creado y organizada por la revista IT NOW, del Grupo CERCA. En dicha actividad 5 empresas socias de la Comisión promovieron sus servicios y productos, así como tuvieron la oportunidad de generar aliados estratégicos y clientes potenciales.

Este evento se realiza en 7 diferentes países de Centroamérica y El Caribe, el cual reúne a más de 200 patrocinadores, 5 mil participantes y 30 conferencias en cada país en las cuales presentan las tendencias sobre tecnología corporativa y el impacto de estas en la industria de servicios.

En este evento, se abordaron temas de suma importancia para el sector de servicios, en especial para desarrollo digital, debido a que los empresarios guatemaltecos conocieron sobre innovaciones las cuales brindan un valor agregado de todas las áreas de negocio, así como tendencias y liderazgo con un enfoque en software, seguridad, manejo de proveedores y compliance, entre otros, indicó la Coordinadora de SOFEX y Digital GT de AGEXPORT, Astrid de la Cruz.


Empresas guatemaltecas de plásticos fortalecen relaciones comerciales con México

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By Andrea Vides

En los últimos 4 años los materiales plásticos y sus manufacturas han tenido un crecimiento del 68% a México. Esto como resultado de los beneficios para la comercialización de productos libres de arancel que se establecieron en el Tratado de Libre Comercio entre el país del norte y, Costa Rica, El Salvador, Honduras, Nicaragua y Guatemala.

De esa cuenta, 5 empresas guatemaltecas motivadas por esta alza, formaron parte de la Misión Comercial que viajó del 16 al 19 de junio a la Feria internacional EXPO PACK 2015, en el Centro Banamex, Ciudad de México.

Casma, S.A. ( tubos plásticos flexibles de extrusión de doble capa); Inyectores de Plásticos, S.A. ( empaques flexibles, envases, preformas PET); Polindustrias, S.A. ( envases y tapaderas plásticas, preformas, varillas para bombón); Polímeros y Tecnología, S.A. ( empaques flexibles, laminaciones, bolsas) y Tecnifibras ( Sacos de polipropileno tejido, costurado y de fondo plano, entre otros), son las empresas que, con el acompañamiento de la Plataforma de Promoción Comercial de Manufacturas y la Comisión de Plásticos ambas de AGEXPORT, formaron parte de la misión guatemalteca a México, indicó Andrea Salim, Promotora Comercial Manufacturas de AGEXPORT.

A decir de Salim, los empresarios guatemaltecos que participaron en EXPO PACK conocieron la demanda del mercado internacional y las necesidades del consumidor, lo cual les da la oportunidad de su oferta exportable con el fin de establecer nuevos contactos de clientes internacionales, lo cual les permitió proyectar un cierre de negocios de US$ 5 millones a corto, mediano y largo plazo.

Durante los 4 días, que duró el evento los participantes expusieron sus productos en un Stand nacional, para promover innovaciones y productos vanguardistas, así como el inicio de relaciones comerciales y realizar citas de negocios con empresarios de todo el mundo, puntualizó Salim.

Los principales productos exportados a México de enero a abril 2015 son: Láminas de polietileno (30% del total), Bolsas plásticas de polietileno (17% del total), bolsas plásticas de otros polímeros (9%) y cordeles y cuerdas de plástico (8%), registrando en comercio exterior US$ 6.2 millones que equivalen a 3,892 toneladas de productos manufacturados de Plástico

La feria EXPO PACK México 2015, es el evento líder en Latinoamérica en tecnología de envasado y procesamiento, en el que participan más de 1000 empresas de 20 países que exhibieron soluciones específicas para industrias líderes además se presentó lo último en maquinaria de envasado y procesamiento, materiales, envases, para una gran variedad de industrias.


Conviértase en un Técnico en Exportaciones

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By Andrea Vides

La Escuela de Comercio Exterior de AGEXPORT promueve el Diplomado Técnico en Exportaciones (DITEX) 2015, el cual tiene como objetivo dar formar especialistas en el proceso de la exportación y sus implicaciones en la gestión empresarial.

Este diplomado iniciará el sábado 25 de julio y está dirigido a todas y todos los que deseen entrar al mundo de la exportación, incluyendo empresarios, gerentes, técnicos encargados de exportaciones, propietarios/gerentes de pequeñas y medianas empresas.

El DITEX es un diplomado práctico, el cual irán aplicando simultáneamente en un proyecto de exportación, empoderamiento necesario para competir en el mercado internacional además de implementar competencias necesarias en procesos de exportación

Los módulos que conforman este diplomado son: Introducción al Comercio Exterior, Organización Mundial del Comercio y los Tratados Comerciales Vigentes en Guatemala, Procedimientos de Exportación e Importación, Contratación y Términos de Negociación Internacional (INCOTERMS), Inteligencia de Mercados Internacionales, Trámites y Documentos para Exportar SEADEX, entre otros.

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